The recent development of a Facial recognition system named Facedeals
checks you in to your facebook page and sends you deals.
An advertising agency in Nashville called Redpepper has created a check in system called Facedeals. It’s basically a camera that uses facial recognition to check you into locations as well as providing targeted advertising.
This technology was shown in use in the movie The Minority Report, the movie highlighted how prevalent this type of advertising will be in the future.
Checking in on Facebook isn’t a must for all, but Redpepper hopes to remedy that by sending you personalized deals, based on your location. These recommendations will be delivered to your smartphone after you check in. It doesn’t just send you any old deals either, it uses your Likes on Facebook to work out what discounts and offers would appeal to you most.
Sounds like profiling. What if your profile inadvertently shows you have an interest in something you do not?
Naturally, the app needs your permission to work and will have to be approved on Facebook first. A process that if careless, one could agree to, we see it now with all the games and other apps that bombarded us via Facebook. It asks you to verify your likeness in order to ensure accuracy.
How accurate is this system?
I can see a floor here, using images of other people that are not your face could land you with a face not matching your profile.
Whenever you walk past a Facedeals installation the camera will recognize your face and dispatch a message to your phone. This could work great if you were walking into a shop and got sent deals for that particular location but what happens if it is a purchase you wish to remain off the books?
I am not talking about guns, ammo or bombing making materials. I am thinking of ‘vanity’ we all have a purchase that we feel uncomfortable making be it medicines or hygiene products do we want this on record?
The fact it requires no interaction from you in order to happen removes the hassle of manually signing in to get offers is the line they are using to sell this, ha! I think people will still favor using a mouse and a click.
Facedeals is mainly for the benefit of businesses. Companies will know who their most loyal customers are and the use of the social network means brand awareness will spread to all of the customer’s Facebook friends. Once again I refer to those awkward purchases and how about surprise gifts. It’s not much of a surprise if your loved one sees the purchase on your profile before you get home.
The cameras themselves have been developed around a number of open source technologies such as Raspberry Pi, Arduino, OpenCV, and Facebook Graph API. All they need to work is a standard power connection and WiFi. Do I need to mention the ease of which WiFi is hacked?
Facedeals isn’t fully up and running yet, but it’s being tested in Nashville and will soon be in major cities worldwide this giving us time to get the word out.
As you read this post, someone somewhere is probably lurking in your life, plowing through everything you do online to try to learn more about you. And while there are plenty of reasons why a person might want to do this, here’s the most likely one: He or she is finding a way to rob you blind by selling you lots of stuff you probably don’t need. Why do you acquiesce?
Your personal information has always been the holy grail of marketers. If they know everything about your likes and dislikes, attitudes, and even casual thoughts, they will find something you want to buy, and persuade you to buy it.
Google is now the most dangerous company in the world, not only because it constantly acquires this deep information, but because it keeps striving to do it better and better. Recently I was in my Google e-mail account and found a peculiar message: “Lots of space—over 7313.643755 megabytes (and counting) of free storage so you’ll never need to delete another message
its data-mining us.
This information gathered from sites like Facebook among others gives access to you and your most private thoughts and actions.
This information is an intelligent agency’s wet dream. We know from recent documents that these huge tech companies have been bed fellows with the likes of the CIA and NSA since day one.
You publish something that they do not agree with up comes your profile a slight bit of selective editing and they have you looking like Osama’s evil twin.
Now with this new technology they need not waste resources tracking you down….5.15PM 7/11 Oakland street purchased matches ….Send in the homeland security he has now procured his means of detonation!!!
Does anyone feel uncomfortable about any of this? You can easily profile someone with this many messages; you can find out his or her political leanings, love affairs, bad habits, banking information, you name it.
Google is more of a marketing technology company than anything else. And this brings us to Blogger and Twitter. If you think going through scads of e-mail is a data–mining bonanza, imagine going through every thought and action and (gasp!) tweet.
Lots of people tweet about what they’re doing minute by minute. But the real gold mine for marketers/governments is Twitter and the links. People are constantly posting links on Twitter, and they’re turned into Tiny URLs that can easily be tracked. So if something is causing a buzz, it can be monitored. And if it can be monitored it can be exploited.
It won’t matter. Google has your search information; all the searches you’ve ever done are documented. It has all the e-mails you’ve written, and all your tweets are next. Not to mention your blog posts, spreadsheets, and who knows what else. No wonder the company’s motto is “Don’t be evil.”
And if there was any doubt that these type of systems will not be used to monitor and control the people we have the latest from the DHS thanks to publicintelligent.net.
The following presentation was given at the FEMA National Preparedness Symposium earlier this month in Crystal City, Viriginia.
National Protection and Programs Directorate Protective Security Advisors and Special Event Domestic Incident Tracker Overview.
Related Material From the Archive:
- (U//FOUO) FEMA National Level Exercise 2012 Overview Presentation
- (U//FOUO) DHS Domestic Improvised Explosive Device (IED) Threat Overview
- (U//FOUO//LIMDIS) FEMA National Capital Region Catastrophic Incident CONPLAN Draft
- National Response Framework Overview
- (U//FOUO) FEMA National Level Exercise 2011 Overview Presentation
- National Level Exercise 2010 (NLE 10) Exercise Overview
- Top Officials (TOPOFF) Exercise Overview Brief
- FEMA National Level Exercise 2012 Private Sector Participant Guide